Let’s make it a Great 2019

2018 has been a fantastic year with a lot of a great bike rides, runs and cup of coffees with amazing people from all over Japan.dmcx_bicycles_bull_new_year_2019___

Thank you to all the members of the DMCX Cycling Club and RUN DMCX for 2018 and let’s make 2019 another great year filled with unforgettable experiences.

Happy New Year 2019 !

I am not a Runner…But getting there

As I have wrote in an earlier post I was born riding a bicycle and have spent my whole life cycling.

In fact cycling always felt more natural than walking to me and I always hated running especially at school.

Probably because of seeing my surrounding moving at what it felt like slow-mo compared with cycling got me bored to the point I never been patient enough to enjoy the sport of running. Read more

What is DMCX for?

When I started my bicycle brand in 2001 a mathematician friend pointed out that my name was a bit long and difficult to remember.

It is true that my family name is long and being French means the spelling is not obvious as it ends with a “O” sound but it is spelled “AUX”.

My name being “Demonchaux” a lot of people including native French don’t know how to read it right.

Test yourself the correct reading quiz:

  • Is it “Demon” as “Devil & Demons” or like in “Café de Montmartre” ? (<- Hint ^^)
  • Does the last part read as in “Chorizo” or as “Gateau au Chocolat”? (<- Hint wink wink!)
  • What about the “X” at the end? Does it have to be pronounced or not?

After some thoughts my friend suggested shortening the name to make it easier to use for everyone.

DeMonChauX = DMCX

We ended up with DMCX standing for the first letters of each of the three syllables plus the X to give uniqueness to the shortened name.

who I am and why I’m here

I am a Bicycle Designer, Coffee Aficionados and Padawan Coder.

This blog prime objective is to review and document my interest in these fields.

I have spent my life on and beside bicycles. Started racing the streets of my natal town during on BMX in the mid 80s, then started real BMX racing before going on bigger wheels during the European MTB boom. Raced MTB Cross-Country then Downhill which suited me the most to satisfy my love for speed.

While in my teenage years as I was spending my college years drawing bicycles my  teachers suggested to my mother to send me to an apprenticeship so I could turn my passion for bicycle into a professional skill.

From there fast forward I have been fortunate to open 4 independent Bicycle shops in two countries, traveled the world while working for bicycle shops, as International Sales rep for an Elitist bike company while racing and touring all kind of amazing places.