If 2025 was the year of the “Israel-Premier Tech” identity crisis, 2026 is the dawn of the NSN Era. A glance at the finalized NSN Cycling Team 2026 bikes roster confirms that while the name sounds like a typo of the famous Messi-Suarez-Neymar trio, the stakes are incredibly high.
The team has undergone a complete structural reboot. Gone is the Israel branding and the Canadian “Premier Tech” money (which fled to Alpecin). In its place stands NSN (Never Say Never), the sports agency co-founded by FC Barcelona legend Andrés Iniesta, backed by the Swiss investment firm Stoneweg.
With a new Swiss license and a new HQ in Barcelona/Girona, the team has distanced itself from geopolitical noise to focus purely on racing. But the departure of their GC future and a messy legal battle suggest the road ahead won’t be smooth.
This preview breaks down the “Girmay Gamble,” the massive tech switch to SCOTT, and why the loss of Matthew Riccitello hurts more than the departure of Chris Froome.
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